In a statement to Marketing , Chanchul Sakhrani, founder of beauty-focused digital and tech agency Selicious, said rather than fill a void, Avon can value add to the Asian market with its wealth of knowledge gathered from over years in the beauty industry.
By integrating the legacy business acumen with its strong scale of direct sellers Avon has garnered, as well as its technology capabilites that allow it to go from concept to consumer in 20 weeks, Sakhrani said that the industry will have "a force of nature" that promises to deliver new and innovative beauty products.
Additionally, its partnership with South Korean skincare manufacturer, Bonne, allows it to ride the wave of K-beauty trends in Asia, by developing products that suit the needs of Asian consumers. Agreeing with Sakhrani is Warren Johnson, CEO and founder of W Communications who said that is a "big immediate market opportunity" for Avon in Asia, as the region is home to some of the largest direct selling markets in the world, with Malaysia, China, South Korea and Japan all topping the charts.
While Avon is a household name in the West and a pioneer of peer-to-peer selling in the analog era, Johnson said the brand lacks that same legacy in Asia, which could be "a hindrance but also a help". He said:. Here consumers live on social media, and Avon has an opportunity to reinvent itself for a digital Asia. Meanwhile, Wong Mei Wai, founder, CEO and chief change catalyst of APAC Global Advisory said that the sophisticated and well-travelled Asian consumer today is now continuously looking to the beauty industry for innovative solutions to meet her or his changing needs.
Nonetheless, the product quality and performance cannot be compromised and should still be brought to each consumer segment at the right price. Selicious' Sakhrani said that cosmetics and beauty brands in Asia should ask and listen to what current and potential consumers are saying relative to their beauty products and services. That information can then be used to create relevant content, conversations, packaging, products and services that engage with consumers based on their feedback.
She said:. Citing Millennial beauty brand, Glossier, Sakhrani said brands can take a page from its book and involve consumers in elements of product design, marketing communication, branding and social content marketing.
Browse the latest catalogues online , shop online and enjoy free delivery for purchases above RM Avon is the one of the world's largest direct selling company. Follow Avon Malaysia on Facebook and Instagram for the latest updates and style ideas. Avon was founded by David H. McConnell in A traveling book salesman, he realized that his female customers were far more interested in the free perfume samples he offered than in his books.
Avon has been in Malaysia for 34 years and there are currently Avon Beauty Boutiques throughout Malaysia. David McConnell chose the name 'Avon' having been enchanted and inspired by the beauty of Stratford upon Avon during a visit to England. More than a month. Open catalogue.
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