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Australian currency is changed to dollars and cents, replacing the pound. Two young cricket playing brothers, Shane and Brett Lee officially become part of the Weet-Bix family. Gluten Free Weet-Bix gets a lot of love. Adding plant sterols makes Weet-Bix Cholesterol Lowering. Original deliveries to grocers are made using a horse and cart. In the stock market crashes, marking the start of The Great Depression.

It's developing treatments for liver diseases, according to its website, which lists the chief executive of Sanitarium's Australian arm, Kevin Jackson, as its chairman. Courtney, the general manager of Sanitarium's international operations, is also a director, the website says. Standish says all three of the church's US investments have technology that will benefit its core businesses and Asklepion, which is developing "world first food products", is no exception.

Standish confirmed that a church administrator owned a personal stake in one of the three US ventures before the church made its investments into them. The church's New Zealand operations are audited by its General Conference Auditing Service, which Standish says "operates independently".

Asked for his opinion on the church's overseas investments, Revenue Minister Peter Dunne said the Government had committed to reviewing the Charities Act by the end of Such a review might be quietly welcomed by Sanitarium's competitors, who have grumbled about its tax exemptions in the past. Of course, many large corporates use various techniques to pay as little tax as possible.

But in a submission to an Australian inquiry into the definition of charities, Kellogg's complained that Sanitarium's tax exemption gave it a competitive advantage. Jackson hit back then, saying: "Sanitarium's non-profit status doesn't give us a commercial advantage Sanitarium and Kellogg's might be cut-throat competitors today, but both firms owe their origins to an American doctor and his brother who began experimenting with cereals in the late 19th century.

Dr John Kellogg - a Seventh-day Adventist physician at the Western Health Reform Institute in Battle Creek, Michigan - and his brother Will Keith Kellogg stumbled upon a process for making flaked breakfast cereal in during an attempt to develop a more digestible form of bread.

The cereal was offered to patients at the institute, which was owned by the Seventh-day Adventist Church and later renamed the Battle Creek Sanitarium, alongside lessons in healthy eating, exercise regimes and regular enemas.

Sanitarium's history in New Zealand begins in when an Adventist baker who had trained at Battle Creek, Edward Halsey, arrived in Christchurch and began making breakfast cereals and wholemeal bread out of a wooden shed in Papanui, according to the company's website.

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