If I had to put a profession on my business card, that is what I would write. I have invented my whole life. During the s, Lacoste clothing began to be exported across the world. The brand designed the fragrance in collaboration with French fashion designer and perfumer Jean Patou. Lacoste became the official sponsor of Roland-Garros.
Lacoste continued developing new ranges of elegant accessories and created a line of eyewear in collaboration with designer Cahours de Virgile. Lacoste launched its first leather goods collections in partnership with designers upholding French leather traditions.
Pieces included belts designed with Maison Hamon and luggage and sports bags with Sogedi. The brand inaugurated its first Lacoste casual footwear with British group Pentland, a shoe manufacturer founded in Extreme precision, the elegance of movement The production version was dubbed the L. The shirt was made with a fabric known as petit pique. In addition to tennis shirts, Lacoste produced shirts for golf and sailing.
This link lasted until , and has led to a lot of brand confusion in the United States. The company also began to introduce other products into their line including shorts, perfume, optical and sunglasses, tennis shoes, deck shoes, walking shoes, watches, and various leather goods. In particular, their introduction of a perfume for men in was very innovative. In , Lacoste also ventured into footwear with the release of its now iconic M85 sneaker. As a result, in the U.
He thought long and hard about everyone. Women's Open in as a year-old amateur. It's now one of the most prestigious courses in the country. Until , the famous Lacoste L. Now it comes in 40 different colors. The Scene. We use cookies to give you the best online experiences. By continuing to use our website, you are agreeing to our privacy and cookie policy.
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